Since 2008, Natarajan has been leading brand, marketing, sales and business development of IHHR Hospitality, the company behind Ananda In The Himalayas. In this period, Ananda has established itself as a leader in the luxury wellness industry being ranked consistently as the world’s leading destination spa with an expertise in healing through traditional and integrated wellness practices.
As COO, Natarajan drives Ananda’s brand, business vision and goals, as well as leads wellness strategy, product development, research and innovation. He also leads the international expansion of Ananda’s footprint and extends the company’s deep expertise in wellbeing into new brands and strategic developments.
With over 25 years of experience in brand and marketing, sales and business development, Natarajan has worked in strategy consulting (Accenture), fast-moving consumer goods (Procter & Gamble and Perfetti) and hospitality (Oberoi Hotels & Resorts and Ista Hotels). He also founded and managed a tech-marketing start-up for creating CRM solutions for B2C industries.